Hey, I'm Adam...

I help Online Education Businesses scale with Simplicity, Freedom, and Alignment.

Who Is Adam Folker?

I'm not a "business guru."

I'm a former NCAA Division 1 and professional basketball player who built a successful online education business teaching what I love.

In 2013, I founded THINCPRO Basketball, an online education company that helps basketball players improve their game. We've grown to over 57,000+ paying customers and $9M+ in revenue.

I built my success in a real-world niche I'm passionate about. Not teaching people how to "make money online."

Everything I share comes from direct experience building a business that helps people achieve their goals - not from theory or tactics I've never actually tested myself.

I believe that building a sustainable business requires more than just making quick sales... it's about creating systems that generate growth for years to come without constantly reinventing yourself or sacrificing your values.

My business path hasn't exactly been conventional...

From fishing golf balls out of rivers as a kid in Canada to building a $9M Online Education Business from random coffee shops around the world.

I've never had a "real" job, unless you count selling imported shoes from my high school locker (spoiler: probably not legal).

Basketball was my first love, taking me from Canada to California on a full scholarship and then to Europe as a Pro.

Until one day, lying on a cold locker room floor with torn ligaments in my knee, everything changed.

That career-ending injury? Turned out to be life's way of pushing me toward something bigger:

Building a $9M freedom business that helps other basketball players who are just like I was.

These days, I work 1-3 hours daily building simple systems that create profit + freedom.

The rest of my time? You'll find me exploring ancient tombs in Egypt, diving into Ken Wilber's integral theory, or sitting in silent meditation somewhere in Japan.

Because I've learned that true success isn't about hustling harder – it's about building something bigger than yourself, something that runs without constantly feeding it your soul.

Your business shouldn't be a prison. It should be your ticket to experiencing life fully - whether that's found in traveling the world, or spending time with family and friends.

As far as I know, we get one shot at this thing called life… let’s make it a good one, shall we?

Get The Guide

How I Built a $9M Online Education Business Working 3 Hours A Day

This 116 page guide shares my personal experience scaling THINCPRO Basketball while creating more freedom, alignment and simplicity in my life.

A Simple Ecosystem for Growth: How I blend organic and paid traffic to escape algorithm dependence and create steady, predictable revenue.

Replacing Complexity with Clarity: How I eliminated endless content creation and complicated funnels to focus on what actually works.

Mistakes, Lessons, and Key Shifts: Honest insights about what worked, what didn’t, and how I created lasting freedom.

Plus much more...

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