The Law of Reciprocity in Your Business

“Your coffee has already been paid for sir,” the man at the drive-through window says with a smile, “have a nice day.” I knew it… I knew that was going to happen. This morning

The Law of Transference

Do you remember when Bud Light ran an ad with a popular transgender TikTok star? In April 2023 Bud Light partnered with Dylan Mulvaney on a campaign that featured her celebrating

The Power of Community in Your Business

“SH!T!”Reaction takes over...And I slam on my brakes…The car comes to a screeching halt.The truck coming in the opposite direction does the same.And we both give each other a look,

The New Way to Market Online?

Have you ever been to Disneyland? From the moment you park your car… it’s an experience. Music in the parking garage stairwell… Cartoon characters plastered al over the walls… Fairy lights hanging over the